BMW i Ventures invests in Familiar →
Familiar

The duplex speech model for outbound sales calls.

Familiar listens while it speaks, so it talks the way people do. And it's trained on the calls of top-performing sales reps.

Fewer people hang up. More convert.

Familiar in action

Listen to real calls.

you familiar
00:00 / 01:45

problem

Your voice agent isn’t qualifying or converting your leads.

Every lead you lose goes to a competitor.

01 · They hang up

>40%

of calls drop in the first 30 seconds, before they're even qualified.

Walkie-talkie turn-taking. AI and human cut each other off.
Breaks on interruptions, overlap and background noise
Transcribes words, misses tone and intent

02 · They don't convert

They reach a script, not a seller.

Powered by a black-box LLM built to answer questions, not sell over the phone. No prompt teaches it to mirror a prospect, handle pushback, or know when to back off.

why this happens

Voice agents today are turn-based, and you can't tune them.

01

Built on turn-based architectures

Systems designed for sequential text exchanges are retrofitted for real-time dialogue.

This creates friction, and people disengage.

CHAINED or HALF-DUPLEX
02

It’s a black box. Cannot be tuned.

Never built for conversations.

Prompting alone can’t cover the objections, call conditions, and emotional states of a sales call.

familiar

One model, trained on sales calls.

Talks like a person

The duplex speech model, built in-house.

Listens while it speaks
Reasons over speech, not text
Replies in 350 ms

Sells like your best rep

Learned from the calls of top-performing sales reps.

Mirrors the prospect's tone and pace
Runs discovery instead of reading a script
Handles objections instead of giving up

production

Own it end to end.

Control

Guardrails

Block a response before the caller hears it.

Debuggable

Inspect every turn in text and audio.

Yours, not a shared API

Your VPC

Runs in your cloud; data never leaves.

Build your agent, not a dialogue harness

Define workflow, tools and personality. No ASR, TTS or turn-detector to wire up.

Improves over time

Coach it, or fine-tune on your own calls.

Costs the same

At parity with your cascaded stack.

pilot

Run a 30-day pilot.

Let's start